For

Patients choose a clinic the way they choose a surgeon. Carefully.

Nobody picks a clinic from an advert

They search, they open the top three, and they read. Not the star rating — the actual words. How long the wait was. Whether the dentist explained the treatment plan or just did it. Whether the front desk chased the insurance claim.

That is a higher bar than most businesses face. A restaurant with 4.5 stars gets a booking. A clinic with 4.5 stars gets read closely, and a single detailed complaint sitting near the top can undo forty quiet compliments.

The problem is not that your patients are unhappy. It is that the satisfied ones say nothing. They got good care, they went back to work, and the only people motivated enough to write something unprompted are the ones who were annoyed. Left alone, your public profile is assembled by your worst days.

Your front desk cannot do this

A busy practice sees somewhere between forty and two hundred patients a week. Asking each one, at the right moment, in a way that does not feel like pressure in a clinical setting, is not a task you can add to reception. They are already handling arrivals, phones, claims and rescheduling.

Asking in the room does not work either. The moment the patient is most likely to act is not while they are in the chair — it is a couple of hours later, at home, when the appointment feels like a good decision they made. Nobody is at the front desk to catch that moment.

It fires from the software you already run

Your practice management system already records when an appointment is completed. That event is the trigger.

Cliniko, Halaxy, Nookal, Dentally, and similar. If your system can send a webhook when an appointment is marked complete, ScoreJack receives the patient's name and mobile number and starts the sequence. Set it up once.

Xero. If you invoice after treatment, a paid invoice is an even better signal than a completed appointment — the work is finished and the patient has settled. Connect Xero and marking an invoice paid starts the request. Nobody has to remember anything.

Zapier. Our Zapier app connects practice software that has a Zapier trigger, and a plain webhook works today with no invitation.

No integration yet? Add a patient in ten seconds — name and mobile. Many practices start on one practitioner's list and automate once they see the reviews arriving.

What we take, and what we do not

ScoreJack needs two things: a name and a mobile number. It will also accept an email address and your own reference number if you send them. That is the whole list of fields it has.

There is nowhere to put clinical information, because no such field exists — no diagnosis, no treatment, no procedure code, no notes. If your system is sending more than a name and a number, it is sending more than we can use. And the message itself is a thank-you and a review link: the wording is yours to edit, but nothing about the visit is ever inserted automatically, because a WhatsApp message on a shared family phone should not disclose that someone attended a clinic at all.

The sequence

1. About two hours after the appointment, a warm WhatsApp thank-you with a one-tap link.
2. No review in 48 hours? One gentle nudge.
3. Still nothing at seven days? One final ask — then it stops permanently.

It stops the moment they reply, tap the link, or ask to be left alone. Messages send between 9am and 8pm in your timezone, so nothing arrives at an hour that would embarrass a medical practice.

The unhappy patient is the one that matters

This is where a clinic has more to lose than a coffee shop, so it is worth being precise about what happens.

The link does not go straight to Google. It opens your Make-It-Right page, which offers two things side by side: a Google review button, and a private message that goes straight to you, under "Something not right? Tell us and we'll make it right."

Every patient sees both. We never ask how they felt first and then decide which to show — that is review gating, it breaks Google's rules, and for a regulated practice it is not a risk worth taking. It is not a filter and it is no guarantee. It is a chance for a patient to raise something with you directly, and when one does, their words reach you by email straight away, while it is still something you can fix.

Which plan you need

Every plan includes the same product — the plans differ only by how many review requests you send in a month. Count your weekly appointments and pick the tier above it.

Starter ($49/month, 60 requests) suits a single practitioner. Growth ($149, 300 requests) fits a practice running a few chairs or rooms. Pro ($349, 2,000 requests) covers a busy practice at full volume. A group with a separate Google listing per site needs an account per listing — talk to us if that is you. 14-day free trial, no credit card required. Cancel anytime, no contract.