Comparison

ScoreJack vs Grade.us: built for agencies, or built for you?

Grade.us and ScoreJack both exist to get businesses more reviews, but they're aimed at different buyers. Grade.us is built primarily for marketing agencies that manage reputation for dozens of clients. ScoreJack is built for the business owner themselves. That difference shapes everything about both products.

What Grade.us does well

Grade.us has been in the reputation space for years, and its feature set reflects the agency buyer it's designed for.

• White-label everything. Agencies can rebrand the dashboard, the emails, and the reports as their own, and manage a portfolio of client accounts from one seat. If you run an agency, this is the point of the product.
• Review monitoring across sites. It pulls in reviews from Google, Facebook, and many industry-specific review sites into one dashboard, with alerts when new ones land.
• Review campaigns by email and SMS. Automated sequences that ask customers for reviews, with follow-ups, landing pages, and A/B testing of the ask.
• Reporting an agency can hand to a client. Scheduled, branded reports that show review activity across locations and clients.

For an agency managing reputation for thirty clients, Grade.us is a serious, mature platform. It solves a portfolio-management problem that a single-location tool doesn't have.

Where ScoreJack is different

ScoreJack is built for the business on the ground — the aircon company, the clinic, the salon — and its bet is narrower: the review request should land on WhatsApp, where the customer already talks to you.

The flow takes ten seconds of your time. A job completes, you add the customer's name and WhatsApp number in the portal — or a webhook, Zapier, or your booking system does it for you. About two hours later, the customer gets a polite WhatsApp thank-you with a one-tap link to your Make-It-Right page, where the Google review button sits. No review after 48 hours? One gentle nudge. Still nothing at 7 days? One final ask, then it stops forever.

The sequence stops instantly if the customer replies, clicks the link, submits feedback, or sends an opt-out word. Messages only go out during business hours, paced like a human.

One design difference is worth naming directly. Grade.us's classic campaign flow routes customers through a funnel page that asks how the experience went before pointing them to review sites — a structure that historically let businesses steer happy customers to public reviews and unhappy ones to private feedback. Google's rules on selectively soliciting positive reviews have tightened around exactly that pattern. ScoreJack's Make-It-Right page shows every customer the Google button and the private-message option side by side, unconditionally. No sentiment question first, no routing. That isn't a feature difference so much as a compliance philosophy.

There's also no agency layer to pay for or configure, because there are no client sub-accounts, no white-label reports, no portfolio dashboards. ScoreJack assumes you are the business, and the whole product is sized accordingly: a dashboard of what it did — who was asked, who opened the link, who went through to Google — plus a website widget and hosted page for your reviews.

An honest take on who should pick which

Pick Grade.us if you're an agency or a multi-location group that needs to run review programmes across many businesses or many locations from one login, with white-label reporting on top. That is its home ground, and it's good at it.

Pick ScoreJack if you are the business. You're a service SMB — aircon, cleaning, renovation, salon, plumbing, dental, detailing — and your problem is simple: happy customers who never get around to reviewing. Your customers already talk to you on WhatsApp; the quote, the scheduling, and the job photos all live there. A review request in that thread reads as the natural end of the job, not a marketing campaign — and that's why it gets tapped.

Setup reflects the same difference. Grade.us is configured like a platform: campaigns, funnels, email templates, brand settings. ScoreJack takes about ten minutes: scan a QR code to connect WhatsApp (we recommend a dedicated prepaid SIM for the business), and you're live. No implementation call, no onboarding package.

Pricing at a glance

Grade.us publishes its plans on its site; recent coverage puts entry pricing around the low hundreds of US dollars per month, with tiers scaling by seats and locations — check their pricing page for current numbers, since agency-oriented pricing changes with packaging.

ScoreJack starts at $49/month (Starter, 60 review requests). Every plan includes every feature — webhook, Zapier, the API, the widget — and the tiers differ only by monthly request volume. Growth ($149, 300 requests) covers a busy single-location business. Pro ($349) covers up to 1,000 requests. 14-day free trial, no credit card required. Cancel anytime, no contract.

If you're a business paying for an agency platform, the question is whether you're using the agency parts. If not, you're funding someone else's feature list.