Guide

Review Request Templates You Can Copy and Paste Today

The words matter less than the timing and the link — but good words still help. Below are seven templates covering the full cycle: the first ask, the follow-ups, the other channels, the in-person script, and the thank-you reply. Every template is short, polite, personal, and built around one link.

Replace [First name] and [review link] with your customer's name and your direct Google review link. (Not sure where to find that link? Your Google Business Profile dashboard has an "Ask for reviews" option that generates it.)

The Templates

1. First Ask on WhatsApp (Right After the Job)

When to use it: A couple of hours after the job is done, the same day. This is your highest-converting message, so it goes out on the channel people actually read.

Hi [First name], thanks for having us out today! If you've got 30 seconds, a quick Google review would mean a lot to our small business: [review link] — and if anything wasn't perfect, just reply here and tell me. To stop these messages, reply STOP.

Two things to notice: it offers a private path for complaints without hiding the review link from anyone, and it includes an opt-out. Both matter.

2. The 48-Hour Gentle Nudge

When to use it: Two days after the first ask, only if they have not replied, clicked, or posted. This catches the "meant to do it" crowd.

Hi [First name], just a gentle nudge — if you have a spare moment, we'd still love your Google review: [review link]. No worries if not! Reply STOP to opt out.

"No worries if not" does real work here. It removes pressure, which paradoxically makes people more willing to act — and it keeps the relationship warm even when they never review.

3. The Final 7-Day Ask

When to use it: One week after the job, as the last touch before the memory fades. After this one, you stop for good.

Hi [First name], last note from me, I promise! If you meant to leave us a Google review, here's the link: [review link]. Either way, thanks again for your business. Reply STOP to opt out.

"Last note from me" sets the expectation that you will not keep asking. That honesty is what separates a follow-up sequence from spam.

4. The SMS Version

When to use it: When you do not have the customer on WhatsApp but you do have their mobile number. SMS is more cramped, so trim everything but the essentials.

Hi [First name], thanks for choosing us today! Quick Google review? [review link] — means the world to a small business. Reply STOP to opt out.

One idea per message. Greeting, thanks, link, opt-out. Done.

5. The Email Version

When to use it: For customers whose email you have but not their mobile number, or for commercial clients where email is the normal channel. Expect lower read rates than WhatsApp — that is fine, it costs nothing.

Subject line: Thanks, [First name] — a quick favor?

Hi [First name],

Thanks for trusting us with the job this week. If you have 30 seconds, a Google review helps other customers find us: [review link]

And if anything fell short, just reply to this email and tell me directly — I'd rather hear it from you.

Thanks again, [Your name]

P.S. Don't want review emails? Reply and let me know, and I'll take you off the list.

6. The In-Person / Leave-Behind Script for Technicians

When to use it: At the end of the job, face to face, or printed on a card or invoice left with the customer. The human ask plus the digital follow-up is a strong combination.

"Glad we got that sorted for you today! If you're happy with the work, a Google review really helps us out — I'll send you the link by text so you don't have to go searching for it. Takes about 30 seconds."

The key move: promise to send the link. Never make the customer hunt for your profile. The spoken script creates the commitment; the message that follows makes acting on it effortless.

7. Thanking Someone Who Posted

When to use it: Within a day or two of a customer leaving a review. This closes the loop and turns a one-time reviewer into a fan.

Hi [First name], just saw your Google review — thank you! That genuinely made our day. We appreciate you taking the time, and we're here whenever you need us.

No link, no ask, no opt-out needed. This is pure gratitude. It takes twenty seconds and customers remember it.

What Makes a Template Work

Look across all seven and you will see the same skeleton:

• First name, always. "Hi [First name]" beats "Dear valued customer" every time. It signals a real person wrote this.
• One message, one job. Each template asks for exactly one thing. The moment you add a second request, completion drops.
• One link. Not a link plus "or find us on Google." One direct link that opens the review box.
• Short. Every template above can be read in under ten seconds. If yours needs scrolling, cut it.
• No pressure. "No worries if not" and "last note from me" are not weak language. They are what keep the ask polite.
• An opt-out on anything automated. Respect it instantly and permanently.
• A private path for problems. Inviting unhappy customers to reply directly gives them somewhere to go besides your public profile — without ever hiding the review link from them.

What to Avoid

Three things will get your templates in trouble.

Incentives. Never offer a discount, gift card, or prize in exchange for a review. Google prohibits incentivized reviews, and the risk to your profile is not worth a handful of stars.

Gating language. Do not write "if you loved our service, leave a review here, but if you didn't, contact us instead." That is review-gating — selectively soliciting only positive reviews — and Google prohibits it. Every customer gets the link. Sentiment does not change that.

Guilt trips. "We really need this or we might go under" is manipulation, and customers can smell it. A confident, friendly ask outperforms a desperate one. You did good work. Ask like it.

Or Let the Sequence Run Itself

Templates 1, 2, and 3 are a complete follow-up sequence — first ask, nudge, final ask. Run it manually and it works. The problem is remembering to run it for every single job, every single week, and stopping at the right moment for every customer.

This is exactly what ScoreJack automates. Add the customer's name and WhatsApp number after the job — about ten seconds — and ScoreJack sends the first WhatsApp ask about two hours later, the gentle nudge at 48 hours, and the final ask at 7 days. It stops instantly on any reply, click, posted review, or opt-out word, sends during business hours only, and every message includes an opt-out. $49/month, 14-day free trial, no credit card required.

Stop leaving stars on the table.