For

Nobody gets married twice. Every future booking comes from a past review.

The problem: your best day is their best day, and then it's over

Most businesses can ask a customer again next month. You can't. A wedding vendor — photographer, makeup artist, planner, venue, bridal studio, caterer — gets one day with each couple, and that day is a peak of emotion no other trade touches: months of planning landing at once, everything beautiful, the couple floating.

The days right after the wedding are the only window you will ever have. The couple is still glowing, still talking about how the photos turned out, how the makeup held through the tears, how the planner solved the weather problem before anyone noticed. A review written that week is specific, warm, and detailed — the kind that books the next couple.

Then the honeymoon happens, the thank-you cards happen, ordinary life resumes. A month later, the kindest couple in the world will not sit down and reconstruct that feeling for a Google review. The window is closed, permanently, and your profile is left with whatever trickled in.

Why couples research like auditors

A couple choosing wedding vendors is spending serious money on services they will consume exactly once, with no possibility of a redo. There is no loyalty, no second visit, no "we'll try someone else next time." So they research like auditors: months of shortlisting, Instagram deep-dives, and then — before any deposit — the Google reviews, read carefully and completely.

They're reading for reliability under pressure: "when it rained, she had a backup plan ready in ten minutes", "the photos came back in three weeks as promised", "calm, professional, invisible on the day". Portfolio images win the shortlist; reviews like these win the deposit.

The compounding is brutal in both directions. A vendor whose last twenty weddings each produced a review looks like the safest pair of hands in the category. A vendor with beautiful work and eleven old reviews looks like a risk, and no amount of grid curation closes that gap.

How ScoreJack works for wedding services

The trigger is the wedding itself, and you know the date months in advance. After the day — once the deliverables are in hand or the couple is home from the first few days of married life — add them by hand: name and WhatsApp number, about ten seconds. For most vendors, manual is the entire system, because your volume is dozens a year, not hundreds a week.

If your bookings run through a CRM or enquiry system that can send a webhook — or through our Zapier integration (early access — email us for the invite) — the ask can fire automatically on project completion instead.

Once added:

1. About two hours later, the couple gets a warm WhatsApp thank-you with a one-tap link to your Make-It-Right page, where the Google review button sits. You're part of the afterglow, not an intrusion into it.
2. If nothing happens in 48 hours, one gentle nudge.
3. If still nothing at seven days, one final ask — then it stops forever.

Any reply, link click, submitted feedback, or opt-out word ends the sequence instantly. Messages send during business hours only.

Photographers and videographers have a second natural moment: gallery delivery. When the couple opens the finished gallery is when the emotion spikes again — that's a perfectly good time to add them instead.

The unhappy couple has somewhere to go

The link does not go straight to Google. It opens your Make-It-Right page, which offers two things side by side: a Google review button, and a private message that goes straight to you, under "Something not right? Tell us and we'll make it right."

Every couple sees both. We never ask how they felt first and then decide which to show — that is review gating, and it breaks Google's rules. It is not a filter and it is no guarantee. It is a chance for someone to raise a problem with you directly — a delivery that's late, a detail that went wrong on the day — and their words reach you by email straight away, while a make-good is still meaningful.

What it costs

Three plans, starting at $49/month. Starter ($49, 60 requests a month) covers any wedding vendor many times over — even a venue running events every weekend sits well inside it, and every plan includes the full feature set. Growth ($149) and Pro ($349) exist for planners and venues coordinating reviews across multiple services.

Setup is a QR code scan to connect WhatsApp, about ten minutes. 14-day free trial, no credit card required. Cancel anytime.