For

Parents choose a tuition centre the way they choose a school. By reputation.

The problem: the proof arrives twice a year, and nobody collects it

A tuition centre's marketing problem is timing. The moments when a parent feels the value of your centre are rare and sharp: the report card that came back improved, the child who stopped dreading maths, the PSLE or O-Level result that justified two years of fees.

Those moments are when a parent would write you a glowing review. They are also the busiest moments of a parent's year — results day is celebration, school shopping, and next-term logistics, not sitting down to review a tuition centre. A week later the emotion has been spent telling relatives, and the review never happens.

The rest of the year, your satisfied families are silent. A parent whose child is progressing steadily has no occasion to say so publicly. So your Google profile grows at a trickle while enrolment decisions keep happening around it.

Why parents decide from the profile

Parents treat tuition like a school decision, because it is one. They ask the parent network, get names — then verify on Google before booking a trial class. The referral gets you onto the list; the review profile decides who gets the call.

What they read for is specific: "my daughter went from borderline to comfortable", "the teacher messages me after every term test", "no hard sell on extra classes". Those reviews come from real parents describing real outcomes, and no website copy can substitute for them. A centre with 80 reviews like that wins the trial booking over a centre with a nicer website and 14 reviews.

The search spikes are predictable — the weeks after major results, the start of each term, the run-up to exams. A profile built steadily all year is what converts when the spike arrives. A burst of reviews in January and silence until October is not a profile; it's a memorial.

How ScoreJack works for tuition centres

The customer here is the parent — they pay, they chose you, and they're already on WhatsApp with your admin about schedules and homework. ScoreJack asks them, politely, at the moments you choose.

The natural triggers in a centre's year:

• After results day. When a student comes back with a marked improvement, add the parent — name and WhatsApp number, ten seconds in the portal.
• End of term. When re-enrolment goes out and a family signs on again, that renewal is a satisfaction signal. Add them.
• After the trial period converts. A family that tried a class and enrolled is telling you something. Ask them.

Once added, the ladder runs itself: a warm WhatsApp thank-you about two hours later with a one-tap link to your Make-It-Right page, where the Google review button sits. No response in 48 hours brings one gentle nudge; nothing at seven days brings one final ask, then the sequence stops forever. Any reply, link click, or opt-out word stops it instantly. Messages send during business hours only — nothing lands during family dinner looking like a robot.

If your centre runs booking or student-management software that can send a webhook, enrolment events can trigger the ask automatically. Our Zapier integration (early access — email us for the invite) covers the rest.

The unhappy parent has somewhere to go

The link does not go straight to Google. It opens your Make-It-Right page, which offers two things side by side: a Google review button, and a private message that goes straight to you, under "Something not right? Tell us and we'll make it right."

Every parent sees both. We never ask how they felt first and then decide which to show — that is review gating, and it breaks Google's rules. It is not a filter and it is no guarantee. It is a chance for a parent to raise a concern with you directly — a teacher change mid-term, a class that didn't fit — and their words reach you by email straight away, while you can still fix it and keep the family.

What it costs

Three plans, starting at $49/month. Starter ($49, 60 requests a month) covers a single-branch centre easily — even a big results-week push rarely touches the cap. Growth ($149, 300 requests) suits a centre running several branches off one Google listing. Pro ($349, 1,000 requests) covers the largest single-listing operators. Every plan includes every feature.

Setup is a QR code scan to connect WhatsApp, about ten minutes. 14-day free trial, no credit card required. Cancel anytime.