For

Nobody climbs up to check your work. They check your reviews instead.

The problem: the result is invisible and the test comes months later

Roofing has a trust problem built into the physics. When the job is done, the customer can't see it. They're not climbing a ladder to inspect your flashing. The work is twenty feet overhead, invisible, and the only real test is the next heavy rain — which might be weeks away.

What the customer does have is a feeling: the leak that stained the bedroom ceiling is fixed, the crew was professional, the price matched the quote. That feeling peaks on the day and decays fast. When the first storm passes with a dry ceiling, the customer feels relief again — but by then your company is a name on an invoice, and nobody unprompted writes a review about a ceiling that didn't leak.

So the profile sits still. Meanwhile the roofers who do collect reviews — the systematic ones, not necessarily the better ones — pile up the evidence that wins the next emergency call.

Why reviews carry all the weight in roofing

Roofing customers can't comparison-shop on quality. Every quote promises the same materials and the same warranty, and the homeowner has no way to inspect the difference. So they do the only diligence available: they read reviews, carefully, looking for two things.

The first is honesty on diagnosis. Roofing is a trade where a repair can be sold as a replacement, and customers know it. Reviews that say "told me a repair was enough when others quoted a full re-roof" are worth more than a hundred generic five stars. The second is durability: "no leaks since, through two monsoon seasons." Both are reviews your happy customers would write — they're just never asked at the moment they'd say yes.

Demand is also spiky. Storm damage and the rainy season send everyone searching at once, and in those weeks the map results are the whole market. A profile built steadily across the year is what puts you on top of it when the spike comes.

How ScoreJack works for roofing services

ScoreJack asks for you, on WhatsApp, while the job is still fresh.

When a job completes in your job-management or quoting system, a webhook can tell ScoreJack — or connect through our Zapier integration (early access — email us for the invite). The customer's name and number arrive automatically. For jobs run off a phone and a notebook, the office adds the customer by hand in about ten seconds.

Then:

1. About two hours after the job, the customer gets a polite WhatsApp thank-you with a one-tap link to your Make-It-Right page, where the Google review button sits. The crew has just left; the ceiling stain is already yesterday's problem.
2. If nothing happens in 48 hours, one gentle nudge.
3. If still nothing at seven days, one final ask — then the sequence stops forever.

Any reply, link click, submitted feedback, or opt-out word ends the sequence instantly. Messages send during business hours only, so nothing lands at an hour that looks automated.

Or trigger it from the invoice

Roofing jobs are invoiced, often with a progress claim and a final payment. A paid final invoice is the cleanest trigger there is: work complete, customer settled. Connect Xero and marking it paid starts the request. Your bookkeeper changes nothing about how they already work.

The unhappy customer has somewhere to go

The link does not go straight to Google. It opens your Make-It-Right page, which offers two things side by side: a Google review button, and a private message that goes straight to you, under "Something not right? Tell us and we'll make it right."

Every customer sees both. We never ask how they felt first and then decide which to show — that is review gating, and it breaks Google's rules. It is not a filter and it is no guarantee. It is a chance for someone to raise a problem directly — a tile found cracked, a gutter left full of debris — and their words reach you by email straight away, while a return visit is still a small thing.

What it costs

Three plans, starting at $49/month. Starter ($49, 60 requests a month) covers a roofing business running several jobs a week. Growth ($149, 300 requests) suits a multi-crew operation through storm season. Pro ($349, 1,000 requests) covers high-volume contractors. Every plan includes every feature — webhook, Zapier, API.

Setup is a QR code scan to connect WhatsApp, about ten minutes. 14-day free trial, no credit card required. Cancel anytime.