For

Win the panicked "plumber near me" search

The problem: relief doesn't write reviews

Most plumbing jobs end the same way: the leak stops, the water runs hot again, the blockage clears. The customer goes from stressed to relieved in the space of your visit. That relief is the strongest review motivation there is — and it has a very short fuse.

Because the moment the immediate crisis passes, the customer mentally files the whole thing under "handled." The burst pipe becomes a story they tell at dinner, not a task on their list. Within a day, the odds of an unprompted review are close to zero. Within a week, they're zero.

Emergency work makes this sharper, not softer. The more urgent the job, the bigger the relief — and the faster life snaps back to normal afterward. Your most grateful customers, the ones you rescued at 9pm, are precisely the ones who never think to review you.

So your Google profile grows only from the tiny fraction of people who review out of habit — plus the occasional unhappy customer, who never needs reminding. Over time, the profile tilts away from the truth. The fix isn't better plumbing. It's asking, every time, at the right moment.

Why the emergency call goes to the best-reviewed plumber

Plumbing searches are high-intent and high-stress. Someone standing in a flooded kitchen types "plumber near me" and calls from the map results. There is no comparison shopping, no shortlist spreadsheet, no second page. The whole decision is: who looks trustworthy enough to call right now?

That's a reviews decision. Rating and review count are the entire basis of trust in a ninety-second search. The plumber with 200 reviews at 4.8 gets the call. The plumber with 15 reviews — even a brilliant one — gets scrolled past while water is still rising.

The same dynamic holds for planned work: water heaters, repipes, bathroom rough-ins. Those customers take longer, read more reviews, and still decide largely on the profile. Recent reviews matter especially — they prove you're active and consistently good this month, not sometime in the past.

Every review you're missing is a small tax on every future emergency call in your area. Every review you collect is working for you at 9pm on a Sunday when you can't answer the phone. A strong profile answers it for you.

How ScoreJack works for plumbing services

ScoreJack catches customers while the relief is fresh — on WhatsApp, which people actually read, usually within minutes — without your office chasing anyone.

When a job completes in your job-management system — ServiceTitan, Jobber, Housecall Pro, simPRO, Tradify, ScoreJack receives the customer's name and phone number automatically — via webhook, or through our Zapier integration (early access — email us for the invite). The review request fires itself, however many jobs a week you close. A job that never touched the system can be added by hand in ten seconds, but that is the exception — the point is that the rest fire themselves.

The ladder handles the rest:

1. About two hours after the job, the customer receives a polite WhatsApp thank-you with a one-tap link to your Make-It-Right page, where the Google review button sits. The water's back on, the stress is gone, and the ask lands exactly when gratitude is highest.
2. If 48 hours pass with nothing, one gentle nudge.
3. At seven days, one final ask — then the sequence stops forever. No drip, no nagging.

The sequence also stops instantly the moment it should: any reply, a link click, submitted feedback, or an opt-out word ends it. Messages send only during business hours with human-like pacing — so a customer never gets what looks like a midnight robot message from the plumber.

Every customer gets the link, whatever the job threw up. No gating, no incentives, and one word ends it permanently. Honest asking, applied consistently, is what builds the profile that wins the panicked searches.

The unhappy customer has somewhere to go

The link does not go straight to Google. It opens your Make-It-Right page, which offers two things side by side: a Google review button, and a private message that goes straight to you, under "Something not right? Tell us and we'll make it right."

Every customer sees both. We never ask how they felt first and then decide which to show — that is review gating, and it breaks Google's rules. It is not a filter and it is no guarantee. It is a chance for someone to raise a problem with you directly instead of on your profile, and when they take it their words reach you by email straight away, while it is still fixable.

Or trigger it from the invoice

If you invoice after the work, a paid invoice is a better signal than a completed job: it means the work is finished AND the customer was happy enough to settle. Connect Xero and marking an invoice paid starts the request — nobody has to remember anything, and your bookkeeper does not change what they already do.

What it costs

From $49/month, three plans. Starter ($49) covers 60 review requests a month — the WhatsApp ladder, dashboard, and website widget. Growth ($149, 300 requests) is the same product with more headroom — webhook and Zapier triggers are on every plan, including Starter, so requests fire themselves from your job-management system — ServiceTitan, Jobber, Housecall Pro, simPRO, Tradify whichever you pick. Pro ($349) covers a high-volume operation with up to 1,000 requests.

Setup takes about ten minutes — scan a QR code to connect WhatsApp. A dedicated prepaid SIM for the business is recommended. Connect your existing system via webhook, or use it standalone.

Start with the 14-day free trial — no credit card required, no contract, cancel anytime. Run your normal week of jobs through it and watch what consistent asking does to your profile.