For

Grateful customers, silent Google profile. Fix that.

The problem: nobody wants to think about pests twice

Pest control is a relief purchase. The customer calls you because something is wrong — roaches in the kitchen, termites in the frame, scratching in the ceiling. You show up, you fix it, and the overwhelming emotion is gratitude mixed with the desire to never think about it again.

That second part is your review problem. The customer is genuinely thankful. They'd recommend you to a neighbour in a heartbeat. But writing a review means sitting down and voluntarily revisiting the whole unpleasant episode — and people don't do that. The relief is real, but it points away from reflection, not toward it.

So pest control reviews almost never happen unprompted. Your Google profile sits nearly empty while the business runs fine on referrals and repeat calls. Everything works — until a prospect finds you online instead of through a friend, checks your reviews, and finds nothing to go on.

Follow-up treatments and recurring service plans face the same issue. A quarterly treatment customer sees you regularly; every visit ends with the problem still solved. That's a perfect review moment, repeated all year, going completely unused.

Why reviews decide who gets the desperate call

When someone discovers pests, the search happens fast and under stress. They're not browsing. They're looking for someone who clearly knows what they're doing and can come soon. The Google map results are the entire shortlist, and the decision leans heavily on rating and review count.

This is a category where trust is everything. The customer is letting someone into their home to deal with something that already makes them uncomfortable. A company with 150 reviews at 4.8 looks like the professional, proven choice. A company with 8 reviews looks like a coin flip — and a stressed customer doesn't gamble.

Reviews also pre-answer the questions a pest control customer can't ask in advance: Did the treatment actually work? Did they show up when promised? Did the problem stay gone? A steady stream of recent reviews saying yes to all three is the most convincing sales asset you can have — and it only exists if satisfied customers are consistently asked.

Right now, most pest control companies win or lose these searches based on a review profile built by accident. Building one on purpose is a straightforward edge.

How ScoreJack works for pest control

ScoreJack makes the ask for you — on WhatsApp, at the moment of peak relief, without your technicians or office chasing anyone.

When a job completes in your field service system — ServiceTitan, Jobber, Housecall Pro, simPRO, ScoreJack receives the customer's name and phone number automatically — via webhook, or through our Zapier integration (early access — email us for the invite). The review request fires itself, whether it is a one-off treatment or a recurring visit. A job that never touched the system can be added by hand in ten seconds, but that is the exception — the point is that the rest fire themselves.

From there, the ladder runs itself:

1. About two hours after the job, the customer gets a polite WhatsApp thank-you with a one-tap link to your Make-It-Right page, where the Google review button sits. Two hours later, the relief is fresh but the episode is comfortably behind them — the sweet spot for this trade.
2. If 48 hours go by with nothing, one gentle nudge.
3. At seven days, one final ask — then the sequence stops forever. The customer is never reminded of the pest problem again, which suits this category perfectly.

The sequence also ends instantly on any signal: a reply, a link click, submitted feedback, or an opt-out word. Messages go out only during business hours, with human-like pacing, and replying stop, unsubscribe or cancel at any point ends it immediately and permanently.

And the ask is honest by design: the link goes to every customer, whatever the outcome. No filtering, no gating, no incentives. A profile built that way holds up — and compounds.

The unhappy customer has somewhere to go

The link does not go straight to Google. It opens your Make-It-Right page, which offers two things side by side: a Google review button, and a private message that goes straight to you, under "Something not right? Tell us and we'll make it right."

Every customer sees both. We never ask how they felt first and then decide which to show — that is review gating, and it breaks Google's rules. It is not a filter and it is no guarantee. It is a chance for someone to raise a problem with you directly instead of on your profile, and when they take it their words reach you by email straight away, while it is still fixable.

Or trigger it from the invoice

If you invoice after the work, a paid invoice is a better signal than a completed job: it means the work is finished AND the customer was happy enough to settle. Connect Xero and marking an invoice paid starts the request — nobody has to remember anything, and your bookkeeper does not change what they already do.

What it costs

Plans from $49/month, scaled by how many jobs you run. Starter ($49) includes 60 review requests — the automated WhatsApp sequence, dashboard, and website widget. Growth ($149, 300 requests) is the same product with more headroom — webhook and Zapier triggers are on every plan, including Starter, so the ask fires itself from your job-management system whichever you pick. Pro ($349) covers multi-branch operators with up to 1,000 requests.

Setup is about ten minutes — scan a QR code to connect WhatsApp. A dedicated prepaid SIM for the business is recommended. Connect your existing system via webhook, or works standalone.

14-day free trial, no credit card required. Cancel anytime, no contract.