For

You're in their home for three days. They decide who that is from reviews.

The problem: the walkthrough is the peak, and nobody's there to catch it

A painting job ends with a specific moment: the walkthrough. The homeowner goes room to room, checks the edges, runs a hand along the skirting, finds nothing to fix. The furniture is still wrapped or pushed to the centre, the drop cloths are being folded, and the customer is quietly delighted that it was painless.

That delight lasts about as long as it takes to put the sofa back. By the weekend, freshly painted walls are just the walls. The customer tells a colleague "we finally got the place painted" and the name of your company is already slipping. Nobody unprompted leaves a review for a job that simply went the way it should.

The reviews that do show up unprompted are the other sort: the customer who found a drip on the parquet after you'd left, the one whose schedule slipped a day. Fair complaints sometimes — but if they're the only voices on your profile, a stranger reading it thinks they're the norm.

Why reviews carry the decision for painters

Painting is an intimacy business. The crew is inside the home for days, moving the customer's things, working around their kids and their cats. Price matters, but it's rarely the decider — quotes cluster. What decides is the answer to one question: can I trust these people in my home?

Homeowners answer it from your Google profile, reading for specific words: "tidy", "covered everything", "no smell by the next day", "finished on schedule". A painter with 130 recent reviews full of those words wins the job over a cheaper quote with a thin profile. The prospect isn't buying paint on walls. They're buying a low-risk three days.

Recency matters as much as volume. A profile where the last review is from last year's renovation season reads dormant, even if you're booked solid. A steady drip of fresh reviews is what a manual ask process can never produce — and what an automatic one does by default.

How ScoreJack works for painters

ScoreJack asks for you, on WhatsApp, while the walkthrough glow is still on.

Most painting jobs are closed out at the walkthrough, and that's when you add the customer: name and WhatsApp number in the portal, about ten seconds, from your phone before you drive off. If your jobs run through a quoting or job-management system, a webhook — or our Zapier integration (early access — email us for the invite) — can fire it automatically instead.

From there:

1. About two hours later, the customer gets a polite WhatsApp thank-you with a one-tap link to your Make-It-Right page, where the Google review button sits. They're standing in their freshly painted living room. That is the moment.
2. If nothing happens in 48 hours, one gentle nudge.
3. If still nothing at seven days, one final ask — then the sequence stops forever.

Any reply, link click, submitted feedback, or opt-out word ends the sequence instantly. Messages send during business hours only, paced like a person.

Or trigger it from the invoice

Painters typically bill in stages — deposit, then balance on completion. The final invoice paid is the exact moment the job is done and the customer is satisfied enough to settle. Connect Xero and marking that invoice paid starts the request automatically. Nobody has to remember anything at the walkthrough at all.

The unhappy customer has somewhere to go

The link does not go straight to Google. It opens your Make-It-Right page, which offers two things side by side: a Google review button, and a private message that goes straight to you, under "Something not right? Tell us and we'll make it right."

Every customer sees both. We never ask how they felt first and then decide which to show — that is review gating, and it breaks Google's rules. It is not a filter and it is no guarantee. It is a chance for someone to raise a problem directly — a missed spot behind the door, paint on a hinge — and when they do, their words reach you by email straight away, while sending someone back to touch up is still easy.

What it costs

Three plans, starting at $49/month. Starter ($49, 60 requests a month) covers a painting business running a few jobs a week. Growth ($149, 300 requests) suits a multi-crew operation. Pro ($349, 1,000 requests) covers high-volume contractors. Every plan includes every feature — webhook, Zapier, API.

Setup is a QR code scan to connect WhatsApp, about ten minutes. 14-day free trial, no credit card required. Cancel anytime.