For

Nobody hires a mover with 12 reviews. They hire the one with 200.

The problem: the truck pulls away, and the moment goes with it

Moving day is the most stressful day in a customer's year. They've spent weeks packing, coordinating the condo management, booking the lift. Then your crew shows up, wraps everything, loads it, and by late afternoon the boxes are stacked in the new place and nothing is broken.

That customer is enormously relieved. They would happily write you five stars — for about as long as it takes to unpack the kettle.

Then the unpacking starts, the renovation dust needs cleaning, the kids need enrolling, and the move becomes a story they tell friends instead of a review they leave you. Two weeks later, asking feels like archaeology.

The review that does appear is the other kind. The customer whose deposit dispute dragged on, or whose scratch claim you rejected, finds the time. Motivated complainers always do. Your quiet, grateful majority stays quiet — and your Google profile ends up written by your worst day instead of your average one.

Why reviews decide who gets the booking

A customer hiring a mover is handing strangers everything they own. There is no way to verify "careful and reliable" from a website — every mover's site says it. So they do what everyone does: get two or three quotes, then check the Google profiles.

The quotes are usually within a few hundred dollars of each other. The reviews are not. The mover with 180 reviews full of "careful with our things", "no hidden charges", "arrived on time" gets the job. The mover with 15 reviews — some of them a year old — gets a polite "we'll think about it".

The specific words matter more in moving than almost any other trade. Prospects are scanning for two fears: damage, and a final bill that doesn't match the quote. Every genuine review that says "charged exactly what they quoted" is doing sales work for you around the clock. You earn those moments on every job. They just never get collected.

How ScoreJack works for movers

ScoreJack asks for you, on WhatsApp, while the relief is still fresh — however many moves a week you run.

If your jobs live in a system — a moving CRM, a job sheet tool, even a well-run spreadsheet connected through Zapier (early access — email us for the invite) — a webhook tells ScoreJack when the job completes, with the customer's name and phone number. The request fires itself. A job that never touched a system can be added by hand in about ten seconds from the van: name, number, done.

From there the ladder runs itself:

1. About two hours after the job, the customer gets a polite WhatsApp thank-you with a one-tap link to your Make-It-Right page, where the Google review button sits. They're standing in the new home, boxes around them, grateful it's over. That is the moment.
2. If nothing happens in 48 hours, one gentle nudge goes out.
3. If still nothing at seven days, one final ask. Then the sequence stops forever — no drip campaign, no monthly reminders.

The sequence also stops the instant it should: any reply, a link click, submitted feedback, or an opt-out word ends it immediately. Messages only send during business hours with human-like pacing, so nothing lands at midnight looking like a robot sent it.

The unhappy customer has somewhere to go

The link does not go straight to Google. It opens your Make-It-Right page, which offers two things side by side: a Google review button, and a private message that goes straight to you, under "Something not right? Tell us and we'll make it right."

Every customer sees both. We never ask how they felt first and then decide which to show — that is review gating, and it breaks Google's rules. It is not a filter and it is no guarantee. It is a chance for someone to raise a problem with you directly instead of on your profile — a disputed scratch, a missing box — and when they take it, their words reach you by email straight away, while you can still make it right.

Or trigger it from the invoice

If you invoice after the move, a paid invoice is a better signal than a completed job: the work is finished AND the customer was happy enough to settle. Connect Xero and marking the final invoice paid starts the request — nobody has to remember anything.

What it costs

Three plans, starting at $49/month. Starter ($49) covers a single crew or small fleet — 60 review requests a month, the full WhatsApp sequence, dashboard, and website widget. Growth ($149, 300 requests) suits an operator running several jobs a day. Pro ($349) covers high-volume operators with up to 1,000 requests. Webhook and Zapier triggers are on every plan, including Starter.

Setup takes about ten minutes: scan a QR code to connect WhatsApp. We recommend a dedicated prepaid SIM for the business so your number stays yours. There's a 14-day free trial with no credit card required. Cancel anytime — there's no contract.