For

A family lets a stranger run their home. They choose the agency with the reviews.

The problem: placement day is your peak moment, and it passes silently

A maid agency's entire value is delivered in one event: the day the helper starts work and the family realises the match is good. The kids take to her, the cooking is right, the employer stops worrying about what they can't see while they're at work. After months of biodata, interviews, and paperwork, it worked.

That employer is your best possible reviewer. They'll tell their colleagues and the parents at school pickup — privately. Publicly, nothing. Within a month the placement is just daily life, and the agency that made it happen is a name on a contract in a drawer.

The reviews that do appear unprompted skew the other way: the placement that failed, the transfer that dragged, the employer who felt the agency stopped answering after the fee cleared. Sometimes fair, sometimes not — but if those are the only voices on your profile, every new family that researches you reads them as the norm.

Why agencies are chosen from the profile

Hiring a helper is a trust decision with a stranger at the centre of it, and the agency is the family's only quality filter. Employers shortlist two or three agencies — from a friend's referral, from a search — and then read the Google reviews like due diligence.

They are reading for specific assurances: "matched us well on the first helper", "handled all the MOM paperwork", "still answered the phone after placement when we had questions". Post-placement support is the fear, because every employer has heard the story of the agency that vanished after the fee. A profile full of reviews saying "they were there when the first placement didn't work out" is the single strongest sales asset an agency can own.

The search spikes are predictable too — school-year starts, the months before festive seasons, whenever families' circumstances change. A profile built steadily all year converts those spikes. A stale one wastes them.

How ScoreJack works for maid agencies

The employer is already on WhatsApp with your consultants — that's where the biodata, the interview scheduling, and the arrival-day updates all happened. ScoreJack sends the review ask into that same channel, at the moment you choose.

The natural triggers in an agency's workflow:

• Placement day. The helper starts work. Add the employer — name and WhatsApp number, ten seconds in the portal.
• The two-week check-in. Many agencies already call or message to ask how things are settling. When the answer is "great", that's the ask moment.
• Contract renewal. An employer renewing with the same helper is a proven success story. Add them.

Once added: a warm WhatsApp thank-you about two hours later with a one-tap link to your Make-It-Right page, where the Google review button sits. No response in 48 hours brings one gentle nudge; nothing at seven days brings one final ask, then it stops forever. Any reply, link click, or opt-out word stops it instantly, and messages send during business hours only.

If your agency runs placement software that can send a webhook, completions can trigger the ask automatically. Our Zapier integration (early access — email us for the invite) covers the rest.

The unhappy employer has somewhere to go

The link does not go straight to Google. It opens your Make-It-Right page, which offers two things side by side: a Google review button, and a private message that goes straight to you, under "Something not right? Tell us and we'll make it right."

Every employer sees both. We never ask how they felt first and then decide which to show — that is review gating, and it breaks Google's rules. It is not a filter and it is no guarantee. It is a chance for an employer to raise a problem with you directly — and in this trade, an early private complaint about a struggling placement is exactly what lets you intervene before it becomes a transfer case. When they write, their words reach you by email straight away.

What it costs

Three plans, starting at $49/month. Starter ($49, 60 requests a month) covers most agencies — even a busy one placing several helpers a week sits comfortably inside it. Growth ($149, 300 requests) and Pro ($349, 1,000 requests) cover the largest operators. Every plan includes every feature.

Setup is a QR code scan to connect WhatsApp, about ten minutes. 14-day free trial, no credit card required. Cancel anytime.