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In a trade full of fake listings, your reviews are the proof you're real.

The problem: the whole job takes twenty minutes

A lockout job is a strange shape. The customer spends an hour locked out of their flat, anxious, maybe embarrassed. You arrive, pick the lock in minutes, charge a fair price, and leave. The entire transaction is twenty minutes of relief wedged into a bad day.

By the next morning, the lockout is a funny story. The gratitude is gone, absorbed by the day. Nobody unprompted writes a review about a crisis that ended well — crises that end badly are the ones people write about.

Locksmithing has a second problem most trades don't: the category is infested with bait-and-switch operators — listings that quote $30 on the phone and demand $300 on the doorstep. Every customer who's heard those stories approaches the search defensively. They're not looking for the cheapest locksmith. They're looking for proof that the one they call is real.

Why reviews are the anti-scam signal

When someone is locked out, they search, scan the map results, and call the first listing that looks safe. That decision takes under a minute, and "safe" is built entirely from reviews: recent ones, specific ones, reviews that mention the price was what was quoted and the locksmith arrived when promised.

A locksmith with 120 reviews saying "charged exactly what he said on the phone" is armoured against the scam listings. A locksmith with 8 reviews — however honest — looks indistinguishable from them. The reviews aren't marketing. They're your licence to operate in a category where customers assume the worst.

The non-emergency work follows the same rule. New homeowners changing locks after key collection, landlords rekeying between tenants, shops fitting better cylinders — all of them shortlist on Google, and all of them pick the profile that reads like a real, accountable business.

How ScoreJack works for locksmiths

Most locksmiths don't run a job-management system, and ScoreJack doesn't need one. After the job — from the van, from the doorstep — add the customer by hand: name and WhatsApp number, about ten seconds. That is the entire routine.

ScoreJack handles the timing from there:

1. About two hours after you add them, the customer gets a polite WhatsApp thank-you with a one-tap link to your Make-It-Right page, where the Google review button sits.
2. If nothing happens in 48 hours, one gentle nudge.
3. If still nothing at seven days, one final ask — then the sequence stops forever.

Late-night jobs take care of themselves: messages only send during business hours, so a lockout finished at midnight gets its thank-you the next morning instead of at 12:15am. Any reply, link click, submitted feedback, or opt-out word stops the sequence instantly.

If you do run dispatch software or take bookings through a form, a webhook or our Zapier integration (early access — email us for the invite) can add the customer automatically. But the ten-second manual add is the normal way, and it's enough.

The unhappy customer has somewhere to go

The link does not go straight to Google. It opens your Make-It-Right page, which offers two things side by side: a Google review button, and a private message that goes straight to you, under "Something not right? Tell us and we'll make it right."

Every customer sees both. We never ask how they felt first and then decide which to show — that is review gating, and it breaks Google's rules. It is not a filter and it is no guarantee. It is a chance for someone to raise a problem with you directly instead of on your profile, and when they take it their words reach you by email straight away, while it is still fixable.

What it costs

Three plans, starting at $49/month. Starter ($49) is built for exactly this business — 60 review requests a month is more than a solo locksmith needs, and it includes the full WhatsApp sequence, dashboard, and website widget. Growth ($149, 300 requests) and Pro ($349, 1,000 requests) cover teams running several locksmiths.

Setup takes about ten minutes: scan a QR code to connect WhatsApp. We recommend a dedicated prepaid SIM for the business number. 14-day free trial, no credit card required. Cancel anytime — there's no contract.