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A six-figure renovation starts with someone reading your reviews.

The problem: handover day is a triumph, and then it's never mentioned again

An interior design project ends with a specific scene: the final styling is done, the defects list is closed, and the client walks through a home that didn't exist six months ago. They've seen it a hundred times on renders and site visits, but the finished handover still lands. This is the moment they'd write you the review of a lifetime.

Then life moves in. Within a month, the home is just home. The client recommends you at dinner parties when renovation comes up — and writes nothing public. The project that took you half a year leaves no trace on your Google profile, which is the first place the next client looks.

The review that does appear tends to come from the other kind of project: the disputed variation order, the timeline that slipped through a delayed shipment. Legitimate gripes, sometimes — but if they're the only voices, a homeowner about to spend six figures reads them as your typical outcome.

Why ID clients do more diligence than anyone

No service customer researches harder than someone choosing an interior designer. The ticket is enormous, the timeline is months, and the industry has enough horror stories — firms folding mid-project, budgets doubling — that every homeowner arrives primed for caution. They will visit your showroom, scroll your Instagram, and then read every review you have, plus every review your two shortlisted competitors have.

They're reading for the things a portfolio can't show: "stuck to the agreed budget", "project manager answered within the hour, every time", "defects were fixed without a fight after handover". Those are reviews only past clients can write, and they only write them when asked at the right moment.

A profile with thirty reviews across completed projects beats a beautiful Instagram grid, because the reviews answer the question the homeowner is actually asking: what is it like to be in a contract with this firm?

How ScoreJack works for interior designers

The trigger is the event your firm already treats as the finish line: handover, defects closed, final account settled.

Most ID firms will use the manual add — after the handover walkthrough, your project manager adds the client by hand: name and WhatsApp number, about ten seconds. If you invoice through Xero, the final invoice paid is an even cleaner signal: the project is done and the client settled the last account without dispute. Connect Xero and marking it paid starts the request automatically.

Then:

1. About two hours later, the client gets a warm WhatsApp thank-you with a one-tap link to your Make-It-Right page, where the Google review button sits. They're standing in the finished home. That's the moment.
2. If nothing happens in 48 hours, one gentle nudge.
3. If still nothing at seven days, one final ask — then the sequence stops forever.

Any reply, link click, submitted feedback, or opt-out word ends the sequence instantly. Messages send during business hours only, paced like a person — a firm that just delivered a client's home does not send messages that look like a blast.

For lower-volume firms this is comfortably inside any plan — a handful of completed projects a month is all the raw material a strong profile needs.

The unhappy client has somewhere to go

The link does not go straight to Google. It opens your Make-It-Right page, which offers two things side by side: a Google review button, and a private message that goes straight to you, under "Something not right? Tell us and we'll make it right."

Every client sees both. We never ask how they felt first and then decide which to show — that is review gating, and it breaks Google's rules. It is not a filter and it is no guarantee. It is a chance for a client to raise something directly — a snag that surfaced after handover, a final invoice line they didn't recognise — and when they do, their words reach you by email straight away, while fixing it is still cheap.

What it costs

Three plans, starting at $49/month. Starter ($49, 60 requests a month) is more than enough for a single studio — ID firms run low volume, and every plan includes the full feature set: the WhatsApp sequence, dashboard, website widget, webhook, Zapier, and API. Growth ($149) and Pro ($349) exist for firms that also want to ask after smaller jobs — styling, consultations, single-room projects.

Setup is a QR code scan to connect WhatsApp, about ten minutes. 14-day free trial, no credit card required. Cancel anytime.