For

Big projects need proof. Reviews are that proof.

The problem: a great handover, then silence

A renovation ends with a genuinely emotional moment. Weeks or months of dust, decisions, and disruption are over. The client walks through the finished space — the kitchen they planned for a year, the extension that finally gives the family room — and they're delighted. At handover, they'd say yes to almost anything, including a review.

Then the project closes out. Final payment, warranty docs, the last snag fixed. Weeks pass. The client settles into the space and the renovation becomes their new normal. The gratitude is still there, but the urgency to act on it is gone. Asking for a review six weeks after handover feels stale to everyone, and it rarely works.

Renovation companies also do relatively few jobs compared to high-frequency trades. A kitchen fitter might complete a handful of projects a month. Every single one of those handovers is precious — and each one that passes without a review ask is a meaningful loss. You don't have the volume to waste opportunities.

The result is familiar: years of beautiful work, a portfolio full of photos, and a Google profile with a fraction of the reviews it should have.

Why renovation prospects read reviews differently

In no other trade do prospects study reviews this hard. The reason is stakes. A homeowner choosing a renovation contractor is committing tens of thousands, sometimes more, plus months of their life, to a company they've never worked with. The downside of a bad choice is enormous.

So they read. Not just the star rating — the actual review text. They look for mentions of budget discipline, timeline honesty, communication during the project, and how problems were handled. They're trying to answer one question: will this company treat my home and my money the way they treated these people's?

A thin profile can't answer that question, no matter how good your work is. Three reviews, even glowing ones, don't demonstrate a pattern. A deep bench of recent, specific reviews does. And because renovation sales cycles are long, your Google profile gets visited repeatedly — by the prospect, their spouse, sometimes their parents. It needs to hold up under scrutiny.

Your next project is quite literally decided by what your past clients wrote, or failed to write.

How ScoreJack works for home renovation

ScoreJack's job is to make sure the ask happens at handover — the one moment in a long project when enthusiasm is at its peak — without your project managers chasing anyone.

When a project reaches handover, your project management system — Buildertrend, Tradify, simPRO can tell ScoreJack automatically — via webhook, or through our Zapier integration (early access — email us for the invite). The review request fires itself. A client who never touched the system can be added by hand in ten seconds — the exception, not the routine. Either way, the ask lands while the walkthrough high is still fresh.

The sequence then runs itself:

1. Roughly two hours after you add the client, a polite WhatsApp thank-you arrives with a one-tap link to your Make-It-Right page, where the Google review button sits. For renovations, the advice is simple: add the client at handover, and the ask lands while the walkthrough high is still fresh.
2. Nothing after 48 hours? One gentle nudge.
3. Nothing at seven days? One final ask — then the sequence stops forever. Finished clients are never re-contacted.

The sequence also stops the moment it's moot: any reply, a link click, submitted feedback, or an opt-out word ends it instantly. Messages only send during business hours with human-like pacing, and every message carries an opt-out.

There's no filtering on who gets asked. The link goes to every client, whatever the project threw up along the way. No gating, no incentives. Renovation reviews get read closely — they need to be real, and they are.

The unhappy customer has somewhere to go

The link does not go straight to Google. It opens your Make-It-Right page, which offers two things side by side: a Google review button, and a private message that goes straight to you, under "Something not right? Tell us and we'll make it right."

Every customer sees both. We never ask how they felt first and then decide which to show — that is review gating, and it breaks Google's rules. It is not a filter and it is no guarantee. It is a chance for someone to raise a problem with you directly instead of on your profile, and when they take it their words reach you by email straight away, while it is still fixable.

Or trigger it from the invoice

If you invoice after the work, a paid invoice is a better signal than a completed job: it means the work is finished AND the customer was happy enough to settle. Connect Xero and marking an invoice paid starts the request — nobody has to remember anything, and your bookkeeper does not change what they already do.

What it costs

Pricing starts at $49/month and scales by review volume, not by seats or features. Starter ($49) covers 60 review requests a month — the WhatsApp sequence, dashboard, and website widget included. Growth ($149, 300 requests) is the same product with more headroom — webhook and Zapier triggers are on every plan, including Starter, so the ask fires itself from your project-management tool whichever you pick. Pro ($349) covers multi-project operators with up to 1,000 requests.

Setup is about ten minutes: scan a QR code to connect WhatsApp. A dedicated prepaid SIM for the business is recommended. Connect your existing system via webhook, or use it standalone.

14-day free trial, no credit card required. Cancel anytime, no contract.