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Customers can't judge your wiring. They judge your reviews.
The problem: invisible work, invisible reputation
Electrical work has a strange reputation problem: when it's done right, there's nothing to see. The customer gets working lights, a safe panel, neat cabling they'll never look at again. They can't assess the quality — they can only see that everything works and your crew was professional. That satisfaction is real, but it's quiet.
Quiet satisfaction doesn't produce reviews. The customer pays the invoice, life continues, and the idea of reviewing their electrician never surfaces on its own. Unlike a haircut or a detailed car, there's no visible transformation to show off. There's just a house that works the way it should.
Meanwhile, the stakes of your work are high, which makes customers conservative about who they hire — and makes the absence of reviews expensive. Every job you complete and don't turn into a review is a missed deposit in the only trust account most prospects will ever check.
Fault-finding calls, installations, panel upgrades, safety inspections — every one of them ends with a relieved, satisfied customer. Every one of them is a review opportunity that currently slips by because nobody asks at the right moment.
Why reviews carry the trust in electrical work
Hiring an electrician is an act of faith. The customer cannot inspect the work, cannot tell a code-compliant job from a corner-cut one, and is acutely aware that mistakes in this trade are dangerous. So they substitute the only evidence available: what other customers say.
That makes reviews more decisive in electrical work than in almost any other trade. The prospect's logic is simple: a company with 160 recent reviews at 4.8 has been trusted by a lot of households and hasn't burned them. A company with 12 reviews is an unknown quantity, and nobody experiments with an unknown quantity on their wiring.
Reviews also answer the specific anxieties electrical customers carry: Did they show up when they said? Was the quote honoured? Was the work area left clean? Did anything go wrong afterward? A steady flow of recent, positive reviews neutralizes each of those doubts before the first phone call.
Without that flow, you're asking prospects to take your word for it. Prospects don't take anyone's word for it — they take the crowd's.
How ScoreJack works for electrical services
ScoreJack turns each completed job into a polite, well-timed review request on WhatsApp — so your reputation finally reflects the work, without your team chasing anyone.
When a job completes in your job-management system, ScoreJack receives the customer's name and phone number automatically — via webhook, or through our Zapier integration (early access — email us for the invite). The review request fires itself across every job type — repairs, installs, inspections, upgrades. A job that never touched the system can be added by hand in ten seconds, but that is the exception — the point is that the rest fire themselves.
The ladder runs from there:
- About two hours after the job, the customer gets a friendly WhatsApp thank-you with a one-tap link to your Make-It-Right page, where the Google review button sits. The house is working, the crew has left a good impression, and the ask lands while it's all still fresh.
- Nothing after 48 hours? One gentle nudge.
- Nothing at seven days? One final ask — then the sequence stops forever.
It also stops instantly on any signal that makes it unnecessary: a reply, a link click, submitted feedback, or an opt-out word. Messages only send during business hours with human-like pacing, and replying stop, unsubscribe or cancel at any point ends it immediately and permanently — the tone stays professional, which matters in a trust trade.
And the ask is clean by design: the Google link goes to every customer, whatever the job involved. No filtering, no gating, no incentives. In a category where customers hire on trust, an honestly built review profile is the only kind worth having — and the only kind that lasts.
What you get
Three plans, from $49/month. Starter ($49) includes 60 review requests — the WhatsApp sequence, dashboard, and website widget. Growth ($149, 300 requests) is the same product with more headroom — webhook and Zapier triggers are on every plan, including Starter, so the ask fires itself from your job-management system whichever you pick. Pro ($349) covers multi-crew operators with up to 1,000 requests.
Setup is about ten minutes — scan a QR code to connect WhatsApp. A dedicated prepaid SIM for the business is recommended. Connect your existing system via webhook, or use it standalone.
14-day free trial, no credit card required. Cancel anytime, no contract.
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