For

Half your new patients are scared. They pick the dentist whose reviews say "gentle".

The problem: dentistry runs on fear, and fear decides from reviews

Nobody browses dentists for fun. The person searching "dentist near me" is either in pain or has been putting it off for two years because the last experience was bad. Both kinds of patient make their choice the same way: they open the map results and read, looking for one thing — evidence that this clinic won't hurt them, judge them, or bill them into regret.

Your happy patients could provide that evidence every day. The extraction that was over before they noticed. The filling with no pain. The dentist who explained the treatment plan instead of just starting. Those patients leave relieved and quietly loyal — and publicly silent. The review never crosses their mind once the numbness wears off.

Meanwhile the one patient who felt pressured into a package writes a long review. In dentistry, a single "hard sell" story near the top of your profile does real damage, because it confirms exactly the fear the next patient walked in with.

Why reviews decide the high-value cases

Routine scaling and polishing is a commodity; patients pick whoever is near and not scary. But the cases that actually drive a clinic's revenue — braces, implants, crowns, smile makeovers — are researched for weeks. These patients read everything: your profile, your competitors', every recent review.

They are reading for three signals. Gentleness: "didn't feel the injection at all." Honesty: "told me I didn't need the crown yet." Transparency: "quoted the full treatment plan upfront, no surprises at payment." A clinic with two hundred reviews carrying those words wins the case. A clinic with twenty reviews, however skilled the dentist, rarely gets the consult booked.

And recency matters: a patient about to commit thousands to a treatment plan checks whether the clinic is consistently good this year, not whether it was good in 2023.

How ScoreJack works for dental clinics

The ask fires from the event your practice software already records: the completed appointment.

If your practice management system — Dentally, Cliniko, or similar — can send a webhook when an appointment is marked complete, ScoreJack receives the patient's name and mobile number and starts the sequence automatically. Our Zapier integration (early access — email us for the invite) covers systems with a Zapier trigger. No integration? The front desk adds the patient by hand in about ten seconds — many clinics start on one dentist's list and automate once the reviews start arriving.

Then:

1. About two hours after the appointment, the patient gets a warm WhatsApp thank-you with a one-tap link to your Make-It-Right page, where the Google review button sits. They're home, the numbness is gone, and the appointment already feels like a good decision.
2. If nothing happens in 48 hours, one gentle nudge.
3. If still nothing at seven days, one final ask — then it stops forever.

The sequence stops instantly on any reply, link click, submitted feedback, or opt-out word. Messages send during business hours only, so nothing arrives at an hour that would embarrass a medical practice.

ScoreJack takes a name and a mobile number — that is the entire field list. There is nowhere to put a treatment, a diagnosis, or a note, and nothing about the visit is ever inserted into the message. A WhatsApp thank-you on a shared family phone discloses nothing about why they came in.

The unhappy patient is the one that matters

The link does not go straight to Google. It opens your Make-It-Right page, which offers two things side by side: a Google review button, and a private message that goes straight to you, under "Something not right? Tell us and we'll make it right."

Every patient sees both. We never ask how they felt first and then decide which to show — that is review gating, it breaks Google's rules, and for a regulated practice it is not a risk worth taking. It is not a filter and it is no guarantee. It is a chance for a patient to raise something with you directly — a bill they didn't understand, a wait that ran long — and when one does, their words reach you by email straight away, while it is still something you can fix.

What it costs

Every plan includes the same product; the tiers differ only by monthly request volume. Starter ($49/month, 60 requests) suits a single-chair practice. Growth ($149, 300 requests) fits a clinic with a few dentists. Pro ($349, 1,000 requests) covers a busy practice at full volume. A group with a separate Google listing per branch needs an account per listing.

Setup is a QR code scan to connect WhatsApp, about ten minutes. 14-day free trial, no credit card required. Cancel anytime, no contract.