For

More Google reviews for your air conditioning business

The problem: happy, cool, and gone

When the cool air comes back on, your customer is genuinely relieved. The house is comfortable again. The technician did clean work, explained the fix, and left on time. That customer would happily give you five stars — if anyone asked at that exact moment.

But nobody does. The van pulls away, life resumes, and within a day the repair is just a thing that got fixed. Emergency jobs are even worse: the panic of a dead unit in the heat turns into relief, and relief doesn't sit around waiting to write a review.

The same goes for recurring maintenance. A customer on a service contract sees you two or four times a year. Every visit is a chance to build your Google profile. Every visit currently goes unasked.

Meanwhile, the one unhappy customer from last quarter — the one with the impossible expectation — found the time to write their review. Motivated complainers always do. Your silent, satisfied majority is what keeps your rating lower than your actual work deserves.

Why Google reviews decide who gets the call

Air conditioning is an urgency business. When a unit dies, the customer searches, scans the map results, and calls whoever looks safest. That decision takes under a minute, and it's driven by two numbers: your star rating and your review count.

A company with 180 reviews at 4.8 gets the call. A company with 11 reviews at 4.2 does excellent work and loses the job to the louder competitor. Nobody digs into why. Nobody reads your website first. The review profile is the audition, and it happens before you know the customer exists.

The trades that win this aren't doing anything magical. They're just asking consistently, so their happy customers actually show up on Google. That's a process problem, not a quality problem. And process problems are fixable.

How ScoreJack works for air conditioning services

ScoreJack asks for you, on WhatsApp, at the right moment — however many jobs a week you close.

When a job completes in your field service system — ServiceTitan, Jobber, Housecall Pro, simPRO, ScoreJack receives the customer's name and phone number automatically — via webhook, or through our Zapier integration (early access — email us for the invite). The review request fires itself, and your office never has to remember to ask. A job that never touched the system can be added by hand in ten seconds, but that is the exception — the point is that the rest fire themselves.

From there, the ladder runs itself:

1. About two hours after the job, the customer gets a polite WhatsApp thank-you with a one-tap link to your Make-It-Right page, where the Google review button sits. Two hours is deliberate — the house is cool, the dust has settled, and they still remember your technician's name.
2. If nothing happens in 48 hours, one gentle nudge goes out.
3. If still nothing at seven days, one final ask. Then the sequence stops forever. No drip campaign, no nagging, no monthly reminders.

The sequence also stops the instant it's no longer needed. Any reply, a link click, submitted feedback, or an opt-out word — any of these ends it immediately. Your customers never feel pursued.

Messages only send during business hours, with human-like pacing, so nothing lands at 2am looking like a robot sent it.

This works for emergency repairs and maintenance contracts alike. Add the customer after the job — any job — and the ask happens while the relief is still fresh.

The unhappy customer has somewhere to go

The link does not go straight to Google. It opens your Make-It-Right page, which offers two things side by side: a Google review button, and a private message that goes straight to you, under "Something not right? Tell us and we'll make it right."

Every customer sees both. We never ask how they felt first and then decide which to show — that is review gating, and it breaks Google's rules. It is not a filter and it is no guarantee. It is a chance for someone to raise a problem with you directly instead of on your profile, and when they take it their words reach you by email straight away, while it is still fixable.

Or trigger it from the invoice

If you invoice after the work, a paid invoice is a better signal than a completed job: it means the work is finished AND the customer was happy enough to settle. Connect Xero and marking an invoice paid starts the request — nobody has to remember anything, and your bookkeeper does not change what they already do.

What it costs

Three plans, starting at $49/month. Starter ($49) covers a single-location aircon business — 60 review requests a month, the full WhatsApp sequence, dashboard, and website widget. Growth ($149, 300 requests) is the same product with more headroom — webhook and Zapier triggers are on every plan, including Starter, so requests fire themselves from your job-management system whichever you pick. Pro ($349) covers multi-branch operators with up to 1,000 requests.

Setup takes about ten minutes: scan a QR code to connect WhatsApp. We recommend a dedicated prepaid SIM for the business so your number stays yours. Works standalone or connected to your existing system.

There's a 14-day free trial with no credit card required. Cancel anytime — there's no contract. If you add even a handful of jobs a week, the trial is long enough to see how many of your customers actually respond.